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Why The London Agent

Gower II/4 Bloomsbury WC1

Bloomsbury WC1
Minimum Stay
  • Request Availability
Tuckaway Mattress(es)


This charming Georgian building houses eight exclusive apartments, each with their own floor plan and character and decorated with modern styling throughout. The British Museum is on your doorstep, with quick and easy access to the West End.

✓ This two bedroom flat offers a spacious living area furnished in a contemporary style with ample seating and TV.

✓ Good sized bedroom with a double bed.
✓ Second good sized bedroom with two single beds that may be combined. Ample storage.

✓ An open plan and fully equipped kitchen including fridge/freezer, washing machine, cooker and utensils.

✓ A modern bathroom with shower over the bath.

✓ Goodge Street Underground - Northern Line
✓ Euston Square Underground - Metropolitan, Circle and Hammersmith & City Lines.
✓ Both two minutes walk away in Zone 1.

✓ Fully furnished and equipped with linen, towels, kitchenware and WiFi.
✓ A high chair and cot may be provided subject to availability - please request when you book.
✓ Weekly housekeeping with linen change is included for stays of 7 nights or more.
✓ This is one of eight quality flats available in this building.

✓ The calendar is not live. We will check if it is available for your dates during office hours which are 9.00 -17.30 GMT, Monday to Friday.
✓ Alternatively you may book and your card will be pre-authorised. Payment will be charged when we confirm that the property is available.
✓ Serviced apartment providers do not photograph individual flats as the units are similar. Photos show the style, size and quality of accommodation but specifics such as colour scheme and layout may vary.

This part of leafy Bloomsbury is a hop, skip and a jump from many delights. Tranquil garden squares are on your doorstep as is the green expanse of Regent’s Park - sit down and watch the world go by. You have quick and easy access to Covent Garden, the West End, the British Museum and many more. This is an unbeatable inner city location, softened by the surrounding green squares and gorgeous old buildings.


Me and my friends had a great time here. We found the flat suited our needs and our budget well. Good, safe part of London and it was close to where we needed to be. Easy to get around on foot or via public transport, which we found quite reliable. Cheers… Michael Sams, Adelaide, November 2014

The flat was comfortable and the neighbourhood was charming. Bloomsbury is so perfect for walking around in. We also loved just getting on a bus…you see more that way. The underground is also useful, of course. Thankyou London Agent. Paul Bower and family, July 2014

The apt. on Gower St. was the perfect location for a three day stay in central London. An easy walk to the West End theaters, great eating in SoHo and shopping around Seven Dials. "Easy walk" is an important point when I discovered the cost of tube rides nowadays. "Walking" offers a huge cost savings for a visitor. The neighborhood is safe and comfortable with lots of theater students attending RADA and lots of good restaurants. Easy access to tube stops and buses as well as Euston and Kings Cross rail stations. The apartment is remarkably bright and clean and comfortable. It felt like it was just painted. It's fitted with just about anything you'd need. A fridge and a freezer. (Be careful not to confuse the two or - oops - frozen wine and clotted cream.) Leafy trees grow outside the windows of the bedrooms over a quiet patio, somewhat away from traffic noise. The one down side is - no lift! A three story walk-up is a drag after a long day in the city. Anyone with an elderly or disabled party member should consider other flats. This is not unusual in London, but still hard on the knees. Otherwise we really enjoyed our stay. The staff are very knowledgeable and helpful. The booking process is concise. We'd book there again. Steve Andersen, Minneapolis, MN, USA

To the London Agent We have just returned from a 10 day stay at 45-7 Gower St. The apartment was perfect for us. It is not fancy, but clean and had everything we needed. The location is great for exploring the city, with 3 tube stops within walking distance, and a bus stop right across the street. There are numerous restaurants and a grocery store a few blocks away. The office was helpful in answering our questions, and made the process of checking in and out quick and easy. It would have been helpful if the pictures posted were actually of this apt; they appear to be of another apt in the same building. It would also have been helpful to know that this apt is on the 5th floor. All in all, we had a good experience, and would stay there again on future visits. Thank you, Ann Avalos, September 2013


  • Washing machine
  • Iron
  • Ironing board
  • Bed linen provided
  • TV
  • High-speed Internet
  • WiFi
  • Oven
  • Microwave
  • Stove
  • Refrigerator
  • Freezer
  • Toaster
  • Shower
  • Bathtub
  • Towels provided
  • Children

Close by attractions

  • Sightseeing
  • Shopping
  • Restaurants
  • Cinemas/movie theaters
  • Museums
  • Theaters
  • Concert halls
  • Health/beauty spa
  • Antique shops
  • Zoo / wildlife park
  • Fitness center/gym
  • Swimming
  • Biking



Bloomsbury is dense with ancient buildings and famous garden squares but at the same time close to contemporary London and the famous sights and attractions. Many buildings survive from before the Great Fire of 1666, including the magnificent timber-framed facade of Staple Inn.

This lovely area is historically associated with the intelligentsia, social reformists and gifted writers. During the 18th and 19th centuries hospitals and universities were established in an area previously only fields and manor houses.
London's first home for abandoned children was established in 1739 -The Foundling Hospital - a period when most children in London died before the age of 5. Today there is a museum on the site and a children's play park with animals and paddling pool at Coram Field.

Bloomsbury also lent it's name to the Bloomsbury Group - a well known group of artists and writers who at the turn of the last century were politically outspoken, sexually uninhibited and Bohemian; its more famous members being Virginia Woolf and E. M. Forster.

Both the University of London and The British Museum are located in the area and continue the tradition of culture and learning. The British Museum houses a vast collection of artifacts of immense historical importance, the Rosetta Stone and the Egyptian mummies being perhaps best known.

Nearby Holborn is historically home to the legal profession. The four Inns of Court - Lincoln's Inn, Gray's Inn, the Inner Temple and the Middle Temple - were located here to symbolize the function of the law as 'referee' between the City and Westminster. The Inns are open to the public and offer a fantastic contrast to the modern busy city surrounding - medieval buildings, manicured lawns, quiet alleys and courtyards, plus busy, be-wigged lawyers.

When the ancient and the highbrow wear you out, take a break in one if the beautiful garden squares in the area - Russell Square, Bloomsbury Square, Gordon Square or Tavistock Square. Or launch into contemporary London - it's on your doorstep. Stroll down to the West End theatres, Covent Garden with it's famous Opera House, Soho, Piccadilly Circus, Buckingham Palace and Big Ben - all the famous London must see sights are within a short walk or tube ride.

Small Print


The calendar for this property is not live. We will check availability for you, Monday-Friday during office hours which are 9.00 -17.30 GMT. Please send us your request and we will reply to you promptly.


The total rate displayed includes exit cleaning and VAT.
Travel cots are charged separately and on request at £63.00 per week.
Housekeeping service with linen change once a week is also included for stays of seven nights or more.
WiFi is free for 3 devices and thereafter it is charged charged separately and on request at £15.00 per week or £5.00 per week if staying for longer than 1 month.


Please book via the property details. Input your dates and number of people to calculate the total. Then follow the Book Now button to the booking form and secure payment gateway.
Your card will be will be pre-authorised by your card provider but will not be charged until your booking is confirmed by us. You will receive a confirmation email during our office hours: Monday - Friday 9.00 - 17.30 GMT.


Credit card details are requested to cover the £300.00 damage deposit and to guarantee your booking. Your card will be pre-authorised. Please note that your card is not charged unless damage or extra charges are incurred.


You may cancel your booking forty-two nights or more before the start and receive a 50% refund of the total rent. If you cancel less than forty two nights before your stay we will make our best effort to re-let the home and offer you a pro-rata refund. However, this can not be guaranteed and we urge you to have travel insurance in place.


Standard arrival time is: 14.00
Standard departure time is: 10.00
To guarantee an early arrival please book the night before. Likewise, if you want to stay later than the standard departure time, please book that day.
If you are arriving early or leaving late luggage may be left at the office but not stored over night.


24 hour assistance and reception for key collection is located at Bedford Place, Bloomsbury – close to Holborn & Russell Square tube stations.


Only people listed on the booking form are permitted to stay at the property.
No smoking as standard in all London short term rentals.
No parties and no pets.


  • Serviced apartment
  • Oven
  • Microwave
  • Washer
  • Fridge
  • Freezer
  • Kitchen utensils
  • Toaster
  • Kettle
  • Iron
  • Ironing board
  • Bed linen provided
  • Shower over tub
  • Towels provided
  • TV
  • Wifi


  • Key collection off site
  • Luggage room
  • Secure entry system
  • 24hr management support
  • Walk up - no lift
  • Weekly clean & linen change

Business facilities

Optional extras - charges apply

  • Cot


Stay Dates


Number Of Guests

Children 4-13 yrs
Babies 0-3 yrs

Availability calendar

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